Product reviews are a customer’s authentic report on their interaction with your product, service or company. They can be found on a company’s web page, but they are also prevalent on social media and other sites where customers share their experiences. Advocates are often asked to participate in product reviews.
Why Are Product Reviews Important?
Product reviews are a suitable resource for prospective customers to gain further information on your company’s products or services. Having advocates provide reviews gives prospects insights into how your products or services perform for companies of similar size or industry facing similar challenges. Buyers view these endorsements as more trustworthy because they are from independent sources.
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