Advocate Marketing Resources

Grow Your Customer Base: Cut Your Customer Reference Program

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Download This Resource

Make the grass greener on your side

Traditional customer reference programs are self-serving, biased and come way too late in the buying process.

The worst part is: buyers know it.

Find out how other customer success, marketing and sales professionals are transforming the way their companies harness relationships with loyal customers in the age of advocacy.

Featuring Insight From:

 Bill Lee
President of the Summit on Customer Engagement and author of The Hidden Wealth of Customers

 Liz Pedro
Director of Customer Success Marketing at Mitel

 Rhett Livengood
Director, Worldwide Business Development at Intel Corporation, Business Client Platform Division

 Pascale Royal
Senior Program Manager, Strategic Customers, Customer Marketing at Citrix

 Jeff Linton
National Channel Sales Manager – Agency at Act-On Software

 Jenn Steele
Head of Growth at RecruitLoop

 Fred Bals
Manager, Customer Advocacy and Media Relations Programs at Ektron

 Sabrina Cote
Social Media Marketing Manager at Brainshark