Advocate Marketing Resources

Why No B2B Company Should Write Their Own Customer Stories

Your prospects aren’t looking for branded content – they’re looking for authenticity and real product insight.

Here’s how Vidyard is tackling this challenge head-on.

In the second session from The Advocate Marketing Mentor Series, Vidyard’s Senior Product Marketing Manager Jesse Ariss, shares how his team is developing authentic customer stories through Upshot, and enabling sales to engage with prospects through ungated content that delivers true product value.