Advocate Marketing Resources

How ReadyTalk Shortened Their Sales Cycle By Putting Customers In The Driver’s Seat

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When you’re a privately-funded, bootstrapped company, it’s tough to stand out.

Since the company’s founding in 2001, ReadyTalk has differentiated itself as a customer-centric company that takes pride in customer satisfaction. They always go the extra mile for their customers and it has paid off for them: they have a huge base of happy, loyal customers.

However, ReadyTalk didn’t always know what to do with those customers, their feedback, or their love for the company. This case study explores how they created an advocate marketing program that helped them stand out from the competition.

Download the case study to learn more about ReadyTalk’s results!