SiriusDecisions Research Brief: Introducing the Customer Advocacy Model

Customer advocacy is quickly becoming an essential component of any modern marketing strategy. As an increasing number of B2B buyers seek validation from their trusted peers prior to making a purchase decisions, the ability to connect your customer advocates with hesitant buyers can improve the path to purchase.

But first — you need to create your customer advocacy strategy. The SiriusDecisions Customer Advocacy Model defines a step-by-step approach to create a highly effective, customer-driven program.

This research brief also includes:

• The influence of customer experience on potential buyers
• The three Ds of the Customer Advocacy Model
• How your entire customer engagement ecosystem can benefit