Customer advocacy is quickly becoming an essential component of any modern marketing strategy. As an increasing number of B2B buyers seek validation from their trusted peers prior to making a purchase decisions, the ability to connect your customer advocates with hesitant buyers can improve the path to purchase.

But first — you need to create your customer advocacy strategy. The SiriusDecisions Customer Advocacy Model defines a step-by-step approach to create a highly effective, customer-driven program.

This research brief also includes:

  • The influence of customer experience on potential buyers
  • The three Ds of the Customer Advocacy Model
  • How your entire customer engagement ecosystem can benefit