Customer advocacy is quickly becoming an essential component of any modern marketing strategy. As an increasing number of B2B buyers seek validation from their trusted peers prior to making a purchase decisions, the ability to connect your customer advocates with hesitant buyers can improve the path to purchase.
But first — you need to create your customer advocacy strategy. The SiriusDecisions Customer Advocacy Model defines a step-by-step approach to create a highly effective, customer-driven program.
This research brief also includes:
- The influence of customer experience on potential buyers
- The three Ds of the Customer Advocacy Model
- How your entire customer engagement ecosystem can benefit
