by Influitive | Sep 28, 2017 | Marketing Leaders, Pipeline & Revenue Growth
Matt Heinz, President of Heinz Marketing, has the steps you need to get started with influencer and advocate marketing. In the third session from The Advocate Marketing Mentor Series, Matt will walk you through how to get started with advocate and influencer...
by Influitive | Dec 7, 2015 | Advocate Engagement, Success Stories
You know how they say it’s better to have loved and lost than never to have loved at all? Well, customer marketers don’t believe that. To gain your customers love and then lose their attention is too hard to accept. Katie Yeigh, customer marketing program senior...
by Influitive | Feb 2, 2015 | Advocate Engagement, AdvocateHub Best Practices, Customer Marketers
During the holidays there are plenty of gifts to buy, parties to attend and trees to trim. So, how can you engage your advocates when they have visions of sugarplums – or spiced rum – dancing in their heads? In November, we gave ourselves a challenge. We wanted to not...
by Influitive | Feb 2, 2015 | Advocate Engagement, Customer Marketing
As a marketer, you would never treat two distinct customer segments the same. So why would you treat all of your brand’s advocates alike? Engaging your enthusiastic customers, employees and partners from different sectors should require unique, personalized...
by Influitive | Jun 6, 2014 | Advocate Marketing 101
Your colleagues on your marketing team may love it when your advocate marketing program floods the web with product reviews and social media mentions, but every meal needs the right mix of ingredients to be pleasing to the palate. If you want to keep your advocates...
