Advocate marketing leader recognized for creating new opportunities in on-demand software, cloud computing and SaaS
Toronto, ON, June 12, 2014 – Influitive, the advocate marketing experts, today announced that it has been chosen by AlwaysOn as one of the 2014 OnDemand Companies to Watch. Inclusion in the OnDemand Companies to Watch signifies game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.
Influitive was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Influitive and the OnDemand Companies to Watch were honored at AlwaysOn’s OnDemand event on June 4th, 2014, at Draper University in San Mateo, CA.
Since its 2012 launch, Influitive’s software and unique approach to advocate marketing has generated accolades, rapid customer adoption, and top-tier funding from investors such as Hummer Winblad Venture Partners, Lightspeed Venture Partners, Relay Ventures, First Round Capital and more.
Influitive’s customers include some of most successful and fastest-growing B2B companies in the world, including a number of the 2014 OnDemand 100 Top Private Companies, such as DocuSign, Xactly, Act-On Software and others.
“Advocate marketing will be as mainstream in a few years as email marketing or search marketing is today,” says Mark Organ, founder and CEO of Influitive. “We’re at the forefront of building this new marketing category, but the real innovators are our customers – many of whom were also recognized this year by AlwaysOn. These forward-thinking B2B companies are already looking to their advocate base as a critical asset to be expertly managed and leveraged using the best people, processes and technology.”
The OnDemand Companies to Watch winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2014 list.
“The OnDemand Companies to Watch winners are using the power of the cloud to host a new world of highly nimble, versatile, and disruptive services,” says Tony Perkins, founder and editor of AlwaysOn. “These companies are at the forefront of the an exploding era of creative innovation and represent the Global Silicon Valley’s highest-growth opportunities in the private company marketplace.”
Influitive, the advocate marketing experts, helps B2B marketers mobilize their advocates and fans to share their positive experiences across the social web in order to influence buyers. The company’s innovative AdvocateHub software and Maven mobile app make it fun and exciting for advocates to participate in more referrals, references, success stories, product reviews, survey responses and other promotional content. This approach, called advocate marketing, is proven to generate higher-quality sales leads, accelerate sales opportunities and improve brand recognition. Influitive is headquartered in Toronto with offices in Boston and Palo Alto. To learn how to get your advocates working with you, visit www.influitive.com.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand. www.aonetwork.com
For more information, please contact:
VP of Marketing, Influitive