Introducing the Fearless 50 and Elite 18 Customer-Led Marketing Leaders and CMOs Program
The industry’s first Fearless 50 and Elite 18 celebrates the leaders who push a customer-first agenda above all else. “For the first time in marketing, we are recognizing the Elite 18 CMOs and the Fearless 50 Marketing leaders that take a customer-led approach...
What are the Benefits of Customer Advocacy?
The benefits of customer advocacy range from giving you a powerful tool for growing your brand presence to expanding your market share. Customer advocacy mobilizes your customers into brand advocates who’ll promote your products or services. By leveraging credible...
Guide: Building a Customer Advocacy Program
When it comes to making purchase decisions, no one is more influential than a fellow customer. Companies have long recognized the power of customer reviews and referrals to increase sales. Voices that champion your brand carry far more weight than paid ads....