What Do B2B Buyers Really Want? Not What You’re Selling
B2B software isn’t a sellers’ market. Your salespeople’s spam cannons and cold calls are no match for the empowered buyer’s peer insights and research skills. In her 2016 Advocamp AMP talk, social selling evangelist Jill Rowley discusses how salespeople can close the...
Turning B2B Word-Of-Mouth Into A Backyard Barbecue
Everyone understands the benefits of word of mouth (WOM) marketing. The challenge for B2B marketers is how to scale this powerful force—especially since professional networks tend to be much smaller than personal ones. In his 2016 Advocamp AMP Talk, Joe Chernov, VP...
Advocate Marketing And The Science Of Motivation
How well do rewards really work when it comes to incentivizing action? If you give more rewards, you’ll get more of the behavior you want, right? In his Advocamp 2016 keynote, best-selling author Daniel Pink flips that thinking on its head. Watch his...
The 500 Billion Dollar Mistake Companies Are Making, According To Jay Baer
Every business will get complaints. But not every business will ignore them. The best brands consider complaints a vital source of feedback that can help their brand grow. In his Advocamp 2016 Keynote, renowned speaker, author and business strategist Jay Baer explains...