Localizing Content in a Global Customer Advocacy Program: How SAS Gets It Done
Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member. With customers spanning 5+ languages throughout Asia, EMEA, Latin America, and North...
Built with heart: How Blackbaud drives advocacy with empathy and engagement
In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud. The world’s leading cloud software company powering...
Supercharging your Community with Customer Advocates
Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. Our 2020 State of Customer Marketing Report revealed that 44% of online community and advocacy programs are managed together...
The Power of Customer Advocacy in Unprecedented Times
As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow. According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer...