Q&A Archives - Influitive

Pairing Human Connection with Technology: How Jamf Builds Genuine Customer Relationships at Scale

by Influitive | Jul 8, 2021 | Customer Centric, Q&A

Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships. Without a customer-first approach, relationships will fizzle out, and the...

From Content Creation to ROI: A Day in the Life of a Customer Marketer

by Influitive | Mar 29, 2021 | Community, Customer Marketing, Q&A

UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would! CommUnity is the name of UserTesting’s award-winning...

How Greenway Health builds customer reference champions with its advocate community – Q&A

by Influitive | Feb 16, 2021 | Customer References, Q&A

A core use case for many customer advocacy programs is reference management. These programs can help marketers easily build a pool of advocates willing to share their experiences or nurture new customers to be future reference champions. With automation intact, they...

Built with heart: How Blackbaud drives advocacy with empathy and engagement

by Influitive | Feb 12, 2021 | Advocate Engagement, Customer Centric, Q&A

In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud. The world’s leading cloud software company powering...

Launching a global advocacy program during a pandemic — Q&A

by Influitive | Feb 4, 2021 | Advocate Engagement, Community Managers, Customer Engagement, Customer Marketers, Customer Marketing, Q&A

In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year. Sage is the market leader for...

How Ceridian uses its advocate program to coach and mentor customers — Q&A

by Influitive | Nov 25, 2020 | Customer References, Customer Success, Customer Success Teams, Q&A

Many companies use customer advocate programs to provide a glimpse into the inner workings of their organization or to reward loyal followers. Some companies, however, take their advocate programs one step further and provide their customers with a way to improve...

Pairing Human Connection with Technology: How Jamf Builds Genuine Customer Relationships at Scale

From Content Creation to ROI: A Day in the Life of a Customer Marketer

How Greenway Health builds customer reference champions with its advocate community – Q&A

Built with heart: How Blackbaud drives advocacy with empathy and engagement

Launching a global advocacy program during a pandemic — Q&A

How Ceridian uses its advocate program to coach and mentor customers — Q&A

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