From Content Creation to ROI: A Day in the Life of a Customer Marketer
UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would! CommUnity is the name of UserTesting’s award-winning...
How Greenway Health builds customer reference champions with its advocate community – Q&A
A core use case for many customer advocacy programs is reference management. These programs can help marketers easily build a pool of advocates willing to share their experiences or nurture new customers to be future reference champions. With automation intact, they...
Built with heart: How Blackbaud drives advocacy with empathy and engagement
In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud. The world’s leading cloud software company powering...
Launching a global advocacy program during a pandemic — Q&A
In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year. Sage is the market leader for...