Announcing Your 2022 Influitive BAMMIE Finalists
We’re excited to announce the finalists of the 2022 Influitive Best Advocate Marketing Awards (BAMMIES). Every year, we hear from trailblazing customer marketing and brand advocacy leaders about their inspiring programs. As always, this year was packed with...
The Case Study Is Dead. Long Live the Customer Story
More of a watcher than a reader? Check out the webinar on this topic. Let me start with a question. Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? I...
G2 Names Influitive Leader for Customer Advocacy and Community Management
As the world’s entering economic uncertainty, more and more marketing leaders are looking to recession-proof their strategies. The first – and most critical – step to recession-proofing your marketing is to focus on existing customers. Not only do existing customers...
Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession
According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing? To answer that...