Q&A With PowerDMS’ Ray Lau: Why a Customer Advocate Community Is the Cheat Code for Growing Your Business
According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights...
Q&A With Wiley’s Nicole Dingley: How to Nurture Your Customer Community to Fuel Your Entire Business
Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. So, we asked the experts. In the latest instalment of our Customer-Powered...