Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know
No one likes to think they’re being influenced by others when they buy something or make a career choice. We’re all individuals with independent thoughts, right? The truth is that you are swayed by your environment (the things you see and hear), and the people in your...
Navigating The Twists And Turns Of The CMO Career Path
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The Value of B2B Branded Communities in 2017
Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company. Even worse, these...
How to Build a Top-Notch Customer Marketing Team in Your Organization
In earlier blog posts, David Coates, Director of Customer Marketing at Iron Mountain, outlined his company’s unique approach to engaging customers, along with a framework for effective customer marketing. In his final post, David shares the ideal mix of experience and...