Spark A Movement Behind Your Brand By Turning Your Advocates Into A Tight-Knit Team
Working from home is luxurious. Who could say no to a 20 foot commute, the ability to instantly switch from one meeting to the next (no desperate sprints between conference rooms) and typing in comfort while your dog snores at your feet? I could. I could say no right...5 Lessons I Learned From Netflix’s Chef’s Table About Customer Advocacy
This post was originally published on Sept. 2nd, 2016 on Medium. I’m a big fan of Netflix’s Chef’s Table, and I’m really excited about its return for Season 3! I’ve learned so much from watching top chefs talk about their restaurants and the experience they try and...How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket
In the beginning of 2015, Namely, a HR, payroll, and benefits software company, had plenty of passionate customers…but no way to reach out to all of them. Amy Rosenberg, Namely’s Community Marketing Manager, had only a handful of customers to turn to when sales or...
Turning B2B Word-Of-Mouth Into A Backyard Barbecue
Everyone understands the benefits of word of mouth (WOM) marketing. The challenge for B2B marketers is how to scale this powerful force—especially since professional networks tend to be much smaller than personal ones. In his 2016 Advocamp AMP Talk, Joe Chernov, VP...