A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
This post was originally published as a chapter in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. Content teams need to stop making all of their content in a vacuum. Creating all of your content yourself is a huge time and resource...
Jay Acunzo Explains How To Escape The B2B Content Marketing “Echo Chamber”
You follow all the B2B content marketing best practices. You position your articles as “tips and tricks” and how-tos. You write attention-grabbing headlines. So why is your content still not getting read or widely shared? It’s simple: when audiences keep hearing the...
The Messenger Is The Message: A New Era For B2B Content Marketing
B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report. There are two main reasons for this: Most of your customers are suffering...
Andy Crestodina Explains How To Take Your Content Marketing Plan From Mediocre To Masterful
Next year, 70% of B2B marketers plan to create more content—but only “30% of B2B marketers say their organizations are effective” at it. Why increase content production if you aren’t getting the results you want? Last week, we co-hosted a webinar with Andy Crestodina,...