New Research Reveals Early ABM Success Comes From Existing Accounts
People just can’t stop talking about account-based marketing (ABM). With new technologies to help organizations scale, and a shifting focus on the customer experience, the age-old strategy of focusing your marketing efforts on a shortlist of your most desired accounts...
Launching An Advocacy Program Part 3: Emailing Your Advocates
This is the third of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. In the first post of this series, we looked at building a team. The second post looked at the plumbing or data integrity of the contacts and...
How Advocate Marketing Can Drive Sports Fan Engagement To New Heights
Your sports team is doing well as the regular season winds down, with a chance to get into the playoffs. Your star player is making the highlight reels, drawing crowds and selling tickets. Life is good. But what if you’re having a bad season? What happens when your...
4 Things B2B Marketing And Sales Teams Should Be Very Afraid Of
B2B buying is scary. For your prospects, the stakes are high—after all, their time, money, and job could be on the line. There are many unknowns to confront—like pricing, support, and showing ROI—before they finally reach a decision. The problem is, if these hidden...