What Taylor Swift’s “Swiftmas” Can Teach B2B Marketers About Delighting Customers
This blog post was originally published on Dec. 22, 2015 and updated on Dec. 26, 2016. Every holiday season, B2B marketers send their best customers a standard holiday card with either a bottle of wine or a basket of chocolates. And somehow—through this incredibly...
The Secret to Delighting B2B Customers in 30 Seconds This Holiday Season
Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important). We’re talking about taking time out of your day to...
Mark Schaefer Explains the Cure for “Content Shock”
Two years ago, Mark Schaefer, a five-time best-selling author and Professor at Rutgers University, controversially wrote that most content marketing plans were not sustainable strategies. The problem, he explained, is “content shock”—a term used to describe the point...
An Easy Strategy for Maintaining B2B Customer Engagement Month After Month: Rinse-and-Repeat Advocacy
So you’ve just launched an advocacy program to help regularly engage your customers. Congratulations! Your advocates have signed up, you’ve started them off with some interesting activities, your manager congratulates you, and then… …you panic. But why?...