Blending Your Customer Success And Advocacy Strategies
Customer success isn’t about saving your customers from drowning. It’s about making sure they don’t fall into the water in the first place. In his 2016 Advocamp Amp Talk, Lincoln Murphy, former Customer Success Evangelist at Gainsight, explains how to align your...
4 Meaningful Ways to Recognize Your Brand Advocates
When you’re recognizing your customer advocates for the great work they do, it’s important to come up with the right kind of rewards and recognition. Advocates support brands because they genuinely believe in the product or service being offered—not...
Launching An Advocacy Program Part 1: Forming The Perfect Team
This is the first of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. Advocate marketing as a discipline came about as a result of the limitations of three B2B tech trends: Customer reference programs only...
The ROI Of Advocacy Part 2: Improving Funded Initiatives
In our previous blog post about the ROI of advocacy, we covered how advocate marketing programs drive monetary value for your company. However, advocates impact much more than just pipeline. There’s also the intangible impact an army of eager advocates can have on the...