How Rackspace Uses Customer Voices To Compete With Microsoft, Google, And Amazon
In 2007, Rackspace was battling to differentiate itself in the cloud hosting market. Their competitors? Global giants like Microsoft, Google, IBM, and Amazon. After a few flopped marketing campaigns, Jason Carter, Global Communications, Customer Advocacy at Rackspace,...
Why You Should Rethink Your Old Customer Reference Program ASAP
Whether you’re trying to build a successful company—or a successful career—much of that success will ultimately hinge the time you invest during the hiring process. Brilliant people apply for jobs every day. They present their unique value proposition, build a strong...
Webinar Recap: How to Fight Back Against Your Competitors’ Claims
A 2012 Harvard Business Review study found that 60% of a typical buying decision is made before a customer contacts anyone in your organization—meaning, in today’s market, your reputation will always precede you. So, how can you deal with competitors making false...
Why You Need To Replace Your Customer Reference Program NOW
If you think your customer reference program is alive and well, think again. It’s dying a slow death because buyers don’t trust a reference process controlled by you. After all, you present a review of your choice from a customer you select to convince a lead or...