Customer reference programs have been a hallmark of the B2B sales enablement process for years. As new sales opportunities reach the end of the pipeline, customer reference calls are the final tool used to close the deal. But with new, and more effective strategies...
How To Get An Awesome Customer Reference Program and Make It So Much More: Ceridian’s Story Sales references are very much like Sour Patch Kids. You know they are going to be sweet because references are close to the last checkpoint in the sales process. One of...
