The Secret to Delighting B2B Customers in 30 Seconds This Holiday Season
Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important). We’re talking about taking time out of your day to...
An Easy Strategy for Maintaining B2B Customer Engagement Month After Month: Rinse-and-Repeat Advocacy
So you’ve just launched an advocacy program to help regularly engage your customers. Congratulations! Your advocates have signed up, you’ve started them off with some interesting activities, your manager congratulates you, and then… …you panic. But why?...
How Nonprofits Can Activate Their Advocates—And Change the World
Membership organizations and nonprofits always walk on a knife’s edge. On the one hand, you need to be able to regularly gather enough funds to be able to operate. On the other, soliciting too aggressively can drive potential donors away. This is because organizations...
10 Things Marketers Don’t Know About Their Advocates—But Should
When setting up an advocacy program, new practitioners often confuse knowing basic information about their advocates (like birthday, age, industry) with having enough knowledge to build a powerful advocacy program. For example, most marketers know an advocate’s job...