Unlock Long-term Advocate Engagement With The Power Of Storytelling
Is an advocate forever? It’s a question that comes up frequently in conversations with clients. And, unfortunately, it’s not an easy one to answer. The long-term success of an advocate marketing program requires a certain alignment of stars. You need: A whip-smart...3 Pokémon GO Lessons That Will Make Your Advocate Marketing Program More Addictive
Even if you’re not playing Pokémon GO, you’ve definitely heard of its roaring success. (Or, at the very least, you’ve seen people staring at their phones as they walk down the street even more than usual…now you know why.) In case you’re not addicted yet, here’s...
Blending Your Customer Success And Advocacy Strategies
Customer success isn’t about saving your customers from drowning. It’s about making sure they don’t fall into the water in the first place. In his 2016 Advocamp Amp Talk, Lincoln Murphy, former Customer Success Evangelist at Gainsight, explains how to align your...
4 Meaningful Ways to Recognize Your Brand Advocates
When you’re recognizing your customer advocates for the great work they do, it’s important to come up with the right kind of rewards and recognition. Advocates support brands because they genuinely believe in the product or service being offered—not...