“What the Heck Is Advocacy Marketing?”, Plus 7 Other FAQs We Get About Advocacy
At Influitive, we’re building a new software category around the idea of advocate marketing (also sometimes called “advocacy marketing”). Naturally, we get a lot of questions about what we do and how we do it. So, we’ve rounded up the most common ones we...
The How of Alumni Advocacy: 5 Steps to Turn Graduates Into Ambassadors
It’s one thing to know why an advocate community will help you achieve your alumni relations goals and all the ways your alumni advocates can create value at your school. Actually building an engaging advocate community that discovers, nurtures, and mobilizes alumni...
Start Showing ROI for Your B2B Community in 4 Easy Steps
If you were to ask a group of B2B community managers what keeps them up at night, you’d likely hear the same concerns at the top of their list: customer engagement, lack of resources and, of course, ROI. Proving the ROI of your branded community and understanding how...
Launching an Advocacy Program Part 5: Customer Stories
This is the fifth post in a series about launching a customer advocacy program. In the first post in the series, we looked at building a team. The second post looked at data integrity. The third post focused on best practices for communicating with advocates. In the...