10 Types of Dashboards Every Customer Marketer Should Have in Their CRM
According to the 2017 State of Customer Marketing Survey, only 61% of B2B organizations are satisfied with the results of their customer marketing efforts. If you dive into the report, you’ll see that’s because: 27% of organizations are not tracking any revenue...
A Look Inside Our Most Ambitious B2B Marketing Campaigns of 2016
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what...
4 Ways Alumni Advocates Can Drive Value Across Your University
Many university Alumni Relations departments don’t interact with former students with anything more than the occasional solicitation email or fundraiser invitation. But alumni are more than a revenue stream. Engaged alumni will give much of their time, talent and...
The Secret to Delighting B2B Customers in 30 Seconds This Holiday Season
Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important). We’re talking about taking time out of your day to...