Ardath Albee’s 4-Step Approach To Better B2B Content Marketing
“90% to 95% of what [B2B content marketers] do fails. Since when is that acceptable?” That’s what Ardath Albee, CEO of Marketing Interactions, author, and one of the 50 Most Influential People in Sales and Lead Management, asked during a live video chat with me...
A Highly-Effective (But Very Underrated) B2B Content Marketing Strategy: Advocate-Driven Storytelling
This post was originally published as a chapter in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. Content teams need to stop making all of their content in a vacuum. Creating all of your content yourself is a huge time and resource...
Jay Acunzo Explains How To Escape The B2B Content Marketing “Echo Chamber”
You follow all the B2B content marketing best practices. You position your articles as “tips and tricks” and how-tos. You write attention-grabbing headlines. So why is your content still not getting read or widely shared? It’s simple: when audiences keep hearing the...
MongoDB Turned Their Customers Into One Of Their Most Effective Content Marketing Tools—And Drove 50,000 Website Visits In A Few Months
Developers are notoriously wary of traditional marketing tactics. Instead, they turn to their community of peers for technical advice and product recommendations. This makes producing content that resonates with developers tough. Just ask Meghan Gill, Director of...