Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
This post was originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. The value of an advocate-driven content marketing strategy Many brands’ content strategies are heavily based on their value props and product features....
19 Podcasts All B2B Marketers Should Listen To
Listening to a podcast is an intimate experience. Even though radio is dying, podcasts are experiencing a big resurgence thanks to the ease with which people can listen to them on their mobile devices. As a result, it seems like there’s a podcast for every interest,...7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue
Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of...How To Boost Customer Advocacy With Creative Video Content
Wouldn’t you rather watch a funny video to learn how to use a product than read through some boring support documentation? So would your customers… and creating engaging content is the first step to customer engagement. In his 2016 Advocamp AMP talk, Tyler Lessard,...