Why You Need A Purpose-Driven Community—And 4 Ways To Create It
Most organizations start an online community with the hopes that it will shorten the sales cycles, create a better customer experience, and foster more loyal customers. However, an upcoming benchmark report from Demand Metric has found that just 6% of organizations...
How To Improve The Customer Experience By Humanizing Your Brand
Have you ever heard of the marketing term ‘humanize your brand’? While it may sound like marketing jargon, the concept of humanizing your brand has become a popular marketing strategy to drive enthusiasm, loyalty, advocacy and lifetime customer value. But...