How to Develop the User-Generated Content (UGC) Your Brand Desperately Needs
This post was originally published as a chapter in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. If you’re already finding success with advocate-created content, you may not see the point in encouraging your advocates to write comments,...
The Secret to Delighting B2B Customers in 30 Seconds This Holiday Season
Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important). We’re talking about taking time out of your day to...
Mark Schaefer Explains the Cure for “Content Shock”
Two years ago, Mark Schaefer, a five-time best-selling author and Professor at Rutgers University, controversially wrote that most content marketing plans were not sustainable strategies. The problem, he explained, is “content shock”—a term used to describe the point...
Ardath Albee’s 4-Step Approach To Better B2B Content Marketing
“90% to 95% of what [B2B content marketers] do fails. Since when is that acceptable?” That’s what Ardath Albee, CEO of Marketing Interactions, author, and one of the 50 Most Influential People in Sales and Lead Management, asked during a live video chat with me...