Launching an Advocacy Program Part 5: Customer Stories
This is the fifth post in a series about launching a customer advocacy program. In the first post in the series, we looked at building a team. The second post looked at data integrity. The third post focused on best practices for communicating with advocates. In the...
How Sujan Patel Writes Six Top-Ranking Blogs Every Week
As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker...
Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs to Know
As marketers, we spend a significant amount of time, money, and brainpower to understand the customer journey. We create personas, maps, funnels, and more, all in an effort to understand the buying process and become better, more customer-centric marketing...
Cracking The Code On Better Customer Stories: Upshot
When software companies look around for inspiration, there are the usual suspects. Salesforce, Uber, Airbnb, Slack, Google — you know, the unicorns. You don’t often hear stories about SaaS startups like Influitive working to be more like 79-year-old Japanese...