Peer Recommendations Make Buyers 5X Happier With B2B Software Purchases
More importantly, they’re relying less on information from marketers and salespeople, and more on advice from their peers when they make a buying decision. According to a new report from Software Advice, getting feedback from real customers is the most effective...
New Data: The Top 3 Ways To Get More Customer Referrals And Reviews
Referrals from happy customers are the Holy Grail of B2B marketing. Customer referrals are more likely to turn into customers, be happy with your products and spend more over time. According to the American Marketing Association, word-of-mouth referrals...
Success Story: How Star Wars Helped Quorum Get More Spiceworks Reviews
Ask any customer-focused marketer what their biggest challenge is, and they will undoubtedly admit: “Engaging our customers so they take action on our behalf.” As Quorum’s Online Marketing Manager, Kevin Lau can relate. Kevin has a lofty goal of onboarding at...
Boost Your Product Reviews Strategy With Influitive’s GetApp Integration
Pump up the volume of user reviews and maximize the results of your product reviews strategy User reviews can be an extremely powerful influence in the B2B decision-making process. As more buyers seek out recommendations and reviews from knowledgeable peers,...