Q&A: Why You Need to Lean into “National Leave a Review Day”
Everyone loves a good Holiday. Whether it’s celebrating your love of food or drink, or showering your friends and family (or pet) with love, it’s fun to take the time to reflect and publicly recognize the people or things that make your life better. Customer...
How to Build a Customer Marketing Strategy
The reason why customer marketing is the fastest-growing B2B job is because of one factor: the continuous and ever-growing noise created by demand generation. We are all hit with ads and marketing assets everywhere – TV, radio, computers, cell phones, (even my...
Customer Marketing vs Product Marketing
Customer Marketing and Product Marketing are natural collaborators; you need both to be strong. Product marketing focuses on bringing products to market and driving continuous success post-launch. Strong product marketers champion the voice of the customer, enable...
Influitive’s 2022 Customer Marketing & Advocacy Year-in-Review
2022 was quite an exciting year for customer marketing and advocacy. In January, LinkedIn dubbed “customer marketing manager” the third fastest-growing job title in the United States. Shortly after, Influitive’s State of Customer Marketing Report...