How We Received 6 Fresh Online Reviews In Less Than An Hour
Running an advocate marketing program is like being a pizza maker: you have to make things fresh if you want people to come back. Mmmmm…freshly delivered pizza! This means constantly updating your program with new content and rewards to keep your advocates...
Why You Should Rethink Your Old Customer Reference Program ASAP
Whether you’re trying to build a successful company—or a successful career—much of that success will ultimately hinge the time you invest during the hiring process. Brilliant people apply for jobs every day. They present their unique value proposition, build a strong...
4 Ways to Engage Information Technology (IT) Advocates
As a marketer, you would never treat two distinct customer segments the same. So why would you treat all of your brand’s advocates alike? Engaging your enthusiastic customers, employees and partners from different sectors should require unique, personalized...
The State Of Customer Marketing: New Benchmark Research
In our recently published eBook, The Rise of the Customer Marketer, we gave you a glimpse into the growing opportunities available for customer marketers in a world that is becoming increasingly customer-centric. Hot on its heels, we bring you results from the newly...