Why Customer Experience Is The New Demand Gen
Sales and marketing used to be a match made in heaven—but that relationship is now outdated. Modern buyers have access to more product information, reviews and peer recommendations online than they know what to do with. That’s why Meagen Eisenberg, Chief Marketing...
5 Pitfalls To Avoid When Marketing to Executive Advocates
Despite having different professional backgrounds, executives often have a few qualities in common: ambition, balance and motivation to grow. Despite their ability to multi-task and see the big picture, these busy CXOs can be a challenge to connect with. However,...
How We Got Our Advocates Fired Up To Send Us 20 Referrals In 1 Hour
Coming up with new ways to engage your advocates can be a challenge. However, the better you do this, the more your advocates will sing your praises and recommend you to others. Asking an advocate to do something for you is like asking a friend to help you move. If...
4 Ways To Turn Passive Lurkers Into Active Community Members
While the definition of community can vary widely depending on whom you ask, most community managers agree on the differences between an audience and a community: An audience is a group of people who listen, while a community is made up of people who interact. To...