The 500 Billion Dollar Mistake Companies Are Making, According To Jay Baer
Every business will get complaints. But not every business will ignore them. The best brands consider complaints a vital source of feedback that can help their brand grow. In his Advocamp 2016 Keynote, renowned speaker, author and business strategist Jay Baer explains...
Marketing vs. Customer Success: Who Should Own The Customer Experience?
An interesting debate has played out at two very different conferences this past month. At Marketo’s Marketing Nation Summit, one of the biggest and best events for B2B marketers, there was huge emphasis put on the need for “customer lifecycle marketing.”...
Moving Beyond Metrics: How Slack Fueled Its Hyper Growth With An Exceptional Customer Experience
Learn some of the go-to-market strategies that helped Slack become the fastest growing business application in history. In his 2016 Advocamp AMP Talk, Bill Macaitis, CMO of Slack, explains which metrics commonly drive B2B companies to make bad decisions, and how Slack...
Advocates: The Future Of Customer Success
If advocacy isn’t part of your customer success strategy, you could be missing a big opportunity. I have long believed that advocate engagement is one of the most powerful measures of customer success. What better way is there to gauge your success than a customer...