Gainsight’s CEO On Why You Must Invest More In Customer Success
Every company knows that keeping customers happy leads to higher retention rates and up-sell opportunities. Increasing customer loyalty often falls on the customer success team. However, many brands don’t realize the value this department has to build long-term...
10 Outstanding Advocate Marketing Program Examples
I’ve got a question for you, marketers—what if there was a way to generate: Thousands in sales pipeline Hundreds of online reviews Countless pieces of user-generated content Increased web traffic and social shares Higher engagement rates and Net Promoter Scores...
Together, Customer Success Teams and Customer Marketing Can Create a Better Customer Experience
How would you rate the customer experience at your organization? Better yet, how would your customers rate their experience with you? If you’re feeling stressed by those questions, you’re not alone. Most B2B organizations have yet to fully map out the customer...