Why You’re Dramatically Underestimating Your Customer’s Lifetime Value
If you’ve been determining customer lifetime value using traditional measures—like how much a customer spends with you—you’re doing it wrong. Nick Mehta, CEO of Gainsight, discusses why, and outlines how putting customer success and advocacy together can help you...
What The Creator of NPS Says Your Score Is Really Measuring
More businesses are beginning to recognize one of their most underrated assets: their customer promoters. These loyal advocates are valuable because they have higher retention and up-sell rates, and they tend to refer more high-quality leads. So, how do you identify...
4 Ways To Become Customer-Obsessed, According To Slack CMO Bill Macaitis
What’s better: spending time and money trying to reach new potential clients, or powering more word of mouth marketing through your happiest customers? According to LinkedIn, word of mouth influences 92% of all B2B purchases. In addition, four out of five people...
Advocacy Coach’s Corner: Customer Onboarding At Influitive
I know you’re just dying to get your advocate marketing campaign rolling, and that you want to make sure you do it right. Maybe you have some ideas; maybe you have a full plan. Maybe you’re coming in with nothing but hope and good intentions. Whatever the case may be,...