Gone are the days when a great product alone defined a company. Gartner states that by 2016, 89% of all organizations will be competing primarily on customer experience. Research shows that improving the customer experience leads to stronger customer loyalty—meaning...
This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B Customer Engagement Leadership Series. Below, we’re sharing insights from a presentation by Joseph Jaffe, marketing thought leader, CEO...
I work at Zapproved, a pioneer in developing cloud-hosted software for corporate legal departments. I used to work as the 1:Many Customer Success Manager, and it was my job to create campaigns and programs meant to engage our customers (some of whom might have been...
The quality of your reviews can make or break your sales. No one knows this better than James Scott, President of Brightpearl Inc. Brightpearl, a cloud-based Enterprise Resource Planning software platform for retail management professionals, had received negative...
This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B Customer Engagement Leadership Series. Below, we’re sharing key highlights from a presentation by Megan Heuer, VP and Group Director at...
Did you know that word of mouth marketing influences 92% of all B2B purchases? That’s why finding your happiest customers and turning them into advocates for your brand is a must if you want to generate social proof for your product or service. But turning customers...
