Online reviews are quickly becoming one of the most influential types of content. According to a G2 Crowd study, 85% of tech buyers read up to 10 reviews before making a purchase. To stand out from the competition and boost your sales, B2B tech vendors need to get...
At Influitive, we like to think we write interesting—and sometimes boundary-pushing—email campaign copy that gets the attention of other B2B marketers. A lot of the time it does—but not always for the right reasons. Watch the video below to see our team react to some...
We asked our customers and advocates to submit videos explaining why they’re invested in advocate marketing. Boy, did they deliver! We received more than 50 videos. You can check them all out here. Read on to discover the top seven reasons why savvy B2B marketers are...
In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to...
According to a 2012 report by Nielson, over 92% of customers trust referrals from friends and family over any other form of advertising. While most B2B marketers are aware of this statistic, most don’t know how to create a formalized referral program that will help...
As a demand generation marketer, I constantly feel the pressure to drive pipeline every month. And I don’t just care about the number of inquiries at the top of the funnel; I care about turning those inquiries into opportunities for our sales team. That’s why I care...
