Referrals Archives - Page 8 of 10

Why You Aren’t Getting More B2B Referrals

by Influitive | Oct 1, 2015 | Customer Marketers, Referrals

In business (and in life), the best relationships start with a referral from someone you know. Every company wants more B2B referrals—but they’re often the most elusive type of lead to capture. It’s not easy to put your customers in the mood to fill your sales...

The 4 Keys Of A Successful Referral Program

by Influitive | Sep 24, 2015 | Advocate Marketing 101, Referrals

Think about how you’d first hear of a product you wanted to buy, or a restaurant you were going to visit today VS. 15 years ago. Now, we rely on the opinions of friends on social media—or strangers on review websites—to influence how and where we spend our money. This...

Going, Going, Gone! How We Auctioned Our Way to 26 Hot Customer Referrals

by Influitive | Sep 21, 2015 | Advocacy ROI, AdvocateHub Best Practices, Customer Marketing, Referrals

You’ve probably heard marketers say that “business-to-business” really means “boring-to-boring”. Unfortunately, people say this for a reason. Most B2B marketing is boring. B2B companies tend to talk more about themselves than they do about their customers. Their...

Referral Program Ideas From 3 Multi-billion Dollar Companies

by Influitive | Jul 22, 2015 | Referrals

According to a 2012 report by Nielson, over 92% of customers trust referrals from friends and family over any other form of advertising. While most B2B marketers are aware of this statistic, most don’t know how to create a formalized referral program that will help...

Demand Gen Marketers: Let Me Introduce Your New BFF

by Influitive | Jul 13, 2015 | Customer Marketing, Demand Generation, Referrals

As a demand generation marketer, I constantly feel the pressure to drive pipeline every month. And I don’t just care about the number of inquiries at the top of the funnel; I care about turning those inquiries into opportunities for our sales team. That’s why I care...

How To Get High-Quality Leads By Gamifying Your Referral Marketing Strategy

by Influitive | Jun 29, 2015 | Advocacy ROI, Advocate Engagement, AdvocateHub Best Practices, Referrals, Success Stories

You never know what you’ll get when you ask your customers for referrals. Your advocates could send you amazing leads…or a slew of low-quality referrals that you’ll waste time following up with. As the Customer Advocate Marketing Manager for Verafin, Jason Oakley...

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Why You Aren’t Getting More B2B Referrals

The 4 Keys Of A Successful Referral Program

Going, Going, Gone! How We Auctioned Our Way to 26 Hot Customer Referrals

Referral Program Ideas From 3 Multi-billion Dollar Companies

Demand Gen Marketers: Let Me Introduce Your New BFF

How To Get High-Quality Leads By Gamifying Your Referral Marketing Strategy

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