How We Got Our Advocates Fired Up To Send Us 20 Referrals In 1 Hour
Coming up with new ways to engage your advocates can be a challenge. However, the better you do this, the more your advocates will sing your praises and recommend you to others. Asking an advocate to do something for you is like asking a friend to help you move. If...
Act-On’s Secret for Keeping B2B Referrals Flowing
Referrals are the holy grail of leads: they close 30% more frequently than other types of leads, and can create a stream of predictable revenue—if your company can figure out how to keep them flowing in from customers. Act-On Software has turned their referral program...
Success Story: Blackbaud Launches Customer Advocacy Program and Gets 77 Referrals in 10 Days
How much can you ask customer advocates to do for you before you drive them crazy? This was the question that kept Michael Beahm, Customer Advocate Marketing Manager for Blackbaud, awake at night. As a leading provider of nonprofit software and services, Blackbaud...
Follow Through To Create A World-Class Customer Referral Program
I’ve been reading so many articles lately about how important referral leads are to your business. They close faster and referred customers often have a higher LTV than those that are acquired in other ways. In Koka Sexton’s recent article on the LinkedIn Sales...