5 Advocate Marketing Success Stories All B2B Brands Can Copy
Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel...
Six Tips for Building a Successful Advocacy Program that Drives Results
Hi! I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive VIP member, you’ve already met me in our AdvocateHub. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d...
How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
As more organizations realize the value of being a customer-centric organization, they’re beginning to formalize their customer marketing programs. The 2017 State of Customer Marketing report found that 93% of organizations expect their customer marketing efforts to...
Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs to Know
As marketers, we spend a significant amount of time, money, and brainpower to understand the customer journey. We create personas, maps, funnels, and more, all in an effort to understand the buying process and become better, more customer-centric marketing...