MongoDB Turned Their Customers Into One Of Their Most Effective Content Marketing Tools—And Drove 50,000 Website Visits In A Few Months
Developers are notoriously wary of traditional marketing tactics. Instead, they turn to their community of peers for technical advice and product recommendations. This makes producing content that resonates with developers tough. Just ask Meghan Gill, Director of...
Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
This post was originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. The value of an advocate-driven content marketing strategy Many brands’ content strategies are heavily based on their value props and product features....How Namely Built A Passionate Community Of Advocates—And Saw Revenue Skyrocket
In the beginning of 2015, Namely, a HR, payroll, and benefits software company, had plenty of passionate customers…but no way to reach out to all of them. Amy Rosenberg, Namely’s Community Marketing Manager, had only a handful of customers to turn to when sales or...Do You Know What Your PR Is Worth?
In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each element of this trifecta, however, has been difficult for PR experts. Our projects are often full of red tape and middlemen, our data is usually more...