How to Gamify B2B Engagement: The Complete Playbook for Turning Passive Customers Into Active Advocates
Discover how gamification mechanics — points, challenges, leaderboards, and rewards — transform B2B customer engagement from a chore into a competitive sport your customers actually want to play. Your customers log into your platform. They poke around. They do the...Customer Advocacy Software: How B2B Companies Turn Happy Customers Into a Scalable Growth Engine
Customer advocacy software helps B2B organizations systematically mobilize satisfied customers as referral sources, reference providers, and brand champions—turning organic goodwill into measurable pipeline and revenue. Your best customers love your product. They rave...Measuring What Matters: How to Calculate the ROI of Your Customer Advocacy Program
Calculating advocacy ROI doesn’t have to be difficult. Learn the metrics, formula, and framework to measure the real business impact of customer advocacy. Are you getting the most out of your advocacy efforts? Here’s how to prove it. In the dynamic world of B2B...
Looking Back at the Key Takeaways from 2023’s All About the Customer Podcast Episodes
As 2023 comes to a close, we wanted to recap some of the best insights shared by guests on this year’s All About the Customer podcast. Over 18 episodes, we covered a wide range of customer-centric topics with leading experts across sales, marketing, customer...