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The Mobile Experience: Table Stakes for Community Activation & Engagement

The Mobile Experience: Table Stakes for Community Activation & Engagement

by | Oct 25, 2019 | Advocacy ROI, Advocate Engagement, Community Managers, Customer Engagement, Customer Marketers, Developer Relations, Marketing Leaders, Uncategorized

Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Unlike TVs, our smartphones travel with us everywhere we go. We use them at...
How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

by | Aug 31, 2018 | Content Marketing, Customer Success, Demand Generation, Employee Advocacy, Event Marketing, Social Media, Uncategorized, User Reviews

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek...
Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

by | Aug 10, 2018 | Community Managers, Customer Engagement, Retention & Growth, Customer Marketers, Customer Marketing, Customer Success, Customer Success Teams, Finding Your Advocates, Uncategorized

If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re...