8 Steps to Become a Customer-Centric Business: Lessons from the 2023 Fearless 50
In today’s competitive business landscape, being customer-centric is crucial for success. Understanding and meeting the needs of your customers is the key to building strong relationships, driving growth, and fostering customer loyalty. We recently reflected on...
Customer Marketing vs Product Marketing
Customer Marketing and Product Marketing are natural collaborators; you need both to be strong. Product marketing focuses on bringing products to market and driving continuous success post-launch. Strong product marketers champion the voice of the customer, enable...
How Nutanix Powers Product Innovation and Customer Engagement with its Advocacy Program
Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products...
The 6th Annual Best Advocate Marketing Awards (BAMMIES)
On December 12, 2019, we live-streamed the BAMMIES from The Streaming Network’s studio in Toronto. Throughout the event, we recognized companies and individuals who successfully used customer advocacy to turbocharge their marketing programs. With a...