Dear Rachel: How Can I Get More Customer Referrals?

Dear Rachel,

My customers give me a few referrals a year (at best). How can I generate more without asking them a million times?

-Silently Suffering

Dear Silently Suffering,

There’s a fine line between persistent and pesky. If you don’t want to reach out to your advocates individually for referrals don’t worry—you have some options:

1. Find easy ways to remind people to refer

Put links in email footers, login pages, or your online community. Wherever you consistently engage customers, be there with a gentle referral reminder.

2. Have a contest to create a spike

Give whoever submits the most referrals within a certain time-frame a special prize. This should excite your customers enough to get them referring. The bonus? They only have to wrack their brains and comb through their social networks for potential prospects once.

3. Integrate your referral program with your advocate marketing program

This program is an exclusive hub where your top customers gain access to valuable resources, opportunities and rewards in exchange for connecting with your brand and advocating on behalf of your product.

If you house your referral program in here (or link to it somewhere prominent), advocates will be consistently reminded to submit referrals whenever they log in. You can reward them through the program directly. (Just make sure you keep your program up-to-date and valuable!)

Not sure how to start an advocate marketing program or referral program? Oh boy, you really do need my help. Visit my resource page to learn more or watch more of my videos.

ask rachel: the referral relationship coachRachel-Headshot-icon





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8 Responses to Dear Rachel: How Can I Get More Customer Referrals?

  1. […] Beahm, Sr. Marketing Manager at Blackbaud, is the master of generating high-quality referrals. In his talk, he’ll share how he turned a $13,000 a year referral program into a successful […]

  2. […] way to encourage customers to give more great referrals is to share the dollar impact their referral activity actually had on your business. When you have […]

  3. […] a B2B marketer, getting high-quality referrals is one of my top […]

  4. […] a B2B marketer, getting high-quality referrals is one of my top […]

  5. […] are two ways to request referrals that won’t burn out your customers with constant […]

  6. […] their experiences with their peers, they’re advocating for your brand. For example, they could recommend your products to others, provide positive online reviews, or refer new […]

  7. […] determine this number, start by looking at your goals. If getting referrals is your top goal, decide how many you want this year. For example, you may want 100 referrals this […]

  8. Jayden William says:

    Thanks for giving these useful ideas how to get more referrals. Yes, it is difficult to get more referrals at the initial level but these tips will help hoe to attract more referrals easily.

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