From Fur Coats to Entrepreneurs and Code

When my grandfather first came to this country from Poland, he made fur coats in a section of Toronto that you could call its garment district. This neighborhood was filled with textile and clothing factories where only a couple of generations ago craftsmen like my grandfather worked with their hands and just a bit of automation.

The makers have returned. They are creating, building, and selling once again.

This neighborhood now houses some of the most exciting software companies in Toronto. It’s once again a “hub of manufacturing” with a thriving culture of entrepreneurs and software craftsmen/craftswomen (just check out this awesome interactive map by @madeinYYZ that shows all innovation happening here). Neighborhoods like this are exactly the reason that The Wall Street Journal placed Toronto as number 8 in its list of the world’s best startup ecosystems.

The perfect place for our new home.

Influitive has moved into a beautiful, 5,000 square foot space smack dab in the heart of software startup-land, Toronto.  We can almost hear the echoes of the workers who made their clothing here, and it feels right.  Our space offers us all the amenities so critical to a startup – ample refrigerator space, a huge open floor plan practically designed for Gangnam Style dance moves, a curiously elevated conference room that has somehow elevated the discussions taking place within it.

Check it:

Influitive's New Office

We’ll gladly adopt the odd but entertaining wall decor…

Influitive's New Office 2

Influitive's New Office 3

discussing advocate marketing

And here’s our new VP of Marketing Jim Williams, randomly interviewed while wandering the new ‘hood (between Bathurst and University, from Queen to Front):

Jim Williams interviewed

People say that “no one makes anything anymore” in North America. Well the software manufacturing business is thriving in all our locations – here in Toronto, as well as our San Francisco and Boston offices. And just like the fur coat makers in my grandfather’s day we’ve got our artisans, our process engineers, our testers, our salespeople, and our marketers. Maybe, things aren’t so different after all.

Looking forward to settling in and becoming a force in this great community. Stop in and see us, neighbors!

One Response to From Fur Coats to Entrepreneurs and Code

  1. Josh Sookman says:

    Small world Mark. My grandfather also came to this country from Poland. He also designed and sold coats, except his business was in Montreal. Congrats on the new space, love the artwork!

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