One of the most valuable resources available to businesses today is a healthy community of engaged, happy customers. In fact, IDC expects the worldwide online communities market revenue to grow to $1.2 billion by 2019, representing a CAGR of 24.3%.
Many leading companies are also leveraging their communities to mitigate costs, saving thousands without having any impact on the customer experience. Below are a few examples of the cost savings and revenue generated by their customer-powered communities.
These are only a few examples of how a customer-powered community can generate real revenue and mitigate costs. We’ve got more examples, and greater detail on how the companies listed above achieved success, in our ebook 9 Award-Winning Customer Advocacy Success Stories.