Where Are Your Customers Headed? How Great Companies Change Their Customers

Author Michael Schrage, founder and CEO of Influitive Mark Organ, and founder and CEO of Evergage Karl Wirth all believe that too many companies focus on transforming products without considering how products transform customers.

But how do you go about thinking about the transformative customer journey and what opportunities does it offer for strategic growth? This panel tackled those questions and more as moderator Brian Gladstein, founder and CEO of Explorics brought your questions to the floor in this Google Hangout chat.

  • Matt

    What B2B companies do a good job of asking their customers to change?

  • Holly Tiessen

    How would you compare a Promoter (NPS) to an Advocate ?

    • Jim Williams

      Great question, Holly – I’ll queue it up for the esteemed panel