What is a Case Study?
Case studies showcase your products or services through the eyes of current customers. They are an inside look at the goals and results of an installation, typically taking a problem/solution approach. Participation in a case study can be an “ask” or “challenge” made of advocates.
Why Are Case Studies Important?
Case studies help potential customers understand how people and companies like theirs have benefited from your products or services. They resonate with prospects who are facing similar challenges. Case studies also highlight the professional achievements of your current customers — which boosts their engagement — and your company’s role in their success.
Related Terms: Asks, Challenges, Customer Engagement
Related Resources: Brainshark Case Study: Champions Program Increases Social Media Presence By 106% And Wins Major Industry Award
